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By Peter A. Lawrence

An authoritative consultant to realizing and gaining knowledge of the center matters and advantage enthusiastic about entrepreneurial luck the place do entrepreneurial possibilities come up? How do winning marketers take advantage of developments? what's the function of innovation in entrepreneurship? How do businesses start and turn into self-sustaining? according to reports of eighty businesses, together with 30 Sunday instances speedy tune businesses, and 20 Read more...

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in accordance with a learn of eighty businesses, this welcome new advisor to the realm of entrepreneurship deals helpful classes for the coed and the sensible entrepreneur alike. For the scholar it breathes Read more...

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Once upon a time Holland had three technical universities, Delft, Eindhoven and Twente, this last founded in the 1960s. It should be added that Twente is not a town like the first two but a region, prettily rural and wooded, in the east of the country where it borders Germany, and its biggest town is Enschede outside which the university is situated. In the 1990s it dropped the word technical from its name and rebranded itself as: Universiteit Twente: De ondernemende universiteit, that is to say, the entrepreneurial university, though, of course, it retained its technology and science emphasis.

In the 1990s it dropped the word technical from its name and rebranded itself as: Universiteit Twente: De ondernemende universiteit, that is to say, the entrepreneurial university, though, of course, it retained its technology and science emphasis. An obvious result is that Twente’s faculty and postgraduates do generate a disproportional number of science-based innovations, models, and processes that appear to have commercial potential, which might become spin-offs. indd 29 3/12/13 12:48 PM 30 ENTERPRISE IN ACTION B&M Business Development was situated in the knowledge park opposite the university, though they have since moved on and into Enschede, which incidentally is the seventh largest town in Holland.

So perhaps it is not surprising if the notion of the expanding market has become embedded in folk memory. But in the West expansion is no longer to be taken for granted. It is easier to determine when a market is expanding because data are more readily available, but it is more difficult to determine how long the expansion will continue. No one rings a bell when a market stops expanding. In short, the mature economy favours innovation and differentiation, themes to be explored in the following chapters.

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